Simba Sleep e-commerce user experience, user integration.
The Problem: Simba is operating in a highly competitive, saturated market with no clear definition between comparative rival products. The Solution: Redefine the visual creative to deliver a clear, bold technical alternative. Focusing on technical product differences as well as the key territories that connect with the target audience, Simba’s new UX/UI was born. A crowded and highly competitive market required a digital product delivery that was bold, daring and unique to differentiate the brand as a premium leader.

Too much choice can sometimes become a negative, impacting conversion rate. This UX/UI Sleep Bundle project was focussed on giving the customer a intuitive mobile experience that delivered important information with minimal scroll.

#WinterNeedsUs

Why: The past decade has been the warmest on record and it’s having an adverse effect on our winters. Our favourite sports are at risk as our playground continues to suffer and we at Surfdome don’t want to just sit back and watch it happen. Evidence: We went off grid for our revolutionary winter campaign with POW ambassadors Ed Leigh and James Stentiford, heading into the mountains in Verbier, Switzerland to see for ourselves the very real risk posed by increasing global temperatures. Solution: Surfdome as an E-commerce store has highlighted the areas of impact we have on the environment, and we're making real change. From partnerships with charities such as Protect Our Winters UK to the brands we choose to sell (such as Volcom with their innovative REPREVE range) to our sustainable processes as a business – we understand that it’s time to act now.

Watch the POW x Surfdome Edit Below. #WinterNeedsUs

With sustainability at it’s heart, I devised, art-directed, created and executed, this collaboration with a charitable organisation for Surfdome.com. It required the management of wonderful team of people, including industry legends to come together to make this happen. Culminating in a event taking place in Shoreditch, London, an evening was held for Press and other industry, showcasing the short film created, along with a photography exhibition of the expedition itself.

“We ripped up the rule book on our last winter campaign / shoot - we wanted to make it deeper with more meaning and address ours and our customers concerns. So we built on our partnership with Protect Our Winters and teamed up with their ambassador Ed Leigh to take our customers on a journey, to see how climate change is affecting our favourite places ... more importantly outlining exactly what positive climate action we can all take!”

Photography & Post: David Uzochukwa Art Direction: Ben Burgess

To co-inside with the launch of the Simba Sleep App, and the Rugby World Cup in Japan 2019, Simba joined forces with Maro Itoje to capture his training journey over 100 days.

The Problem: Sleep is not always seen as a positive tool in a daily routine, but rather a part of life that is sacrificed to achieve other goals. Simba, using documented science behind sleep wanted to set this straight by getting users to download the Simba Sleep App and track themselves.
The Solution: “Sleep is not for the weak” ask Maro Itoje, 2019 World Cup Finalist. Maro believes in the benefits of trying for 8 hours a night. Teaming up with Simba, Maro’s world preparation was captured to show the benefits of a good 8 hours of sleep, harnessing the data captured on the Simba Sleep App to Sleep, Track, Train, Repeat.

This successful campaign (TVC, Print and Digital) ROI was measured against App installs, which surpassed expectations set.

The science behind sleep can not be refuted - getting 8 hours a night is proven to help mental and physical health. Brand ambassador and England Rugby star Maro Itoje understands this and shows us why trying for 8 is a mantra he has adopted. See more here

Print advertisement in the Balance Editorial.

TVC Campaign following Maro on his training journey

The Manifesto.
Why should we sleep? Join Maro and your personal sleep coaches and get tracking.

Sleep is for the weak?
That is not what Maro believes. See Maro put his all in to training after getting a solid 8 hours.

The Problem: How to engage customers to track their sleep with the Simba Sleep App on a regular basis while at the same time helping users improve sleep quality. The Solution: Game-ify the Sleep App.For those tracking their sleep, users could access bespoke content weekly when reaching milestones. 8 content pieces were filmed focussing on the science of sleep, delivered by Welsh International Rugby star, Dr Jamie Roberts and Award-winning fitness and nutrition journalist, Peta Bee.

Ride Again with burn UNITS Stale Sandbech, Arthur Longo, Sven Thorgren and more in burn's first interactive snowboard film.

The Brief: Show the passion, energy and spirit of the Burn Energy Drink team riders in a ‘out of home campaign’. Burn Energy Drink represents so much more that just a drink & has deep connections with is customers; this had to be activated in a powerful and unique execution in a crowded, busy market place. The Solution: Taking inspiration from the film ‘Ride Again’ with burn UNITS Stale Sandbech, Arthur Longo, Sven Thorgren and more in burn's first interactive snowboard film, a OOH campaign was devised. Billboards, Bus Ad shelters and Paper Pasted Posters were the chosen traditional media. These ad’s are a showcase for the film Ride Again, presenting a unique look at the art and craft of snowboarding through the eyes of some of the finest athletes competing at the Sochi 2014.

While the connection is made with the film a deeper association is brought to the forefront; the never ending urge to keep pushing the boundaries, striving for perfection against what ever you may face. The passion of these riders and the cultural specifics are visualised in a gritty, youthful and organic execution that allow for these OOH media to really stand out from crowded Olympic market place.

Brand campaign activation for burn energy drink during the 2014 Sochi Winter Olympics

4, 6 & 48 sheet campaign adverts displayed across European cities. 

Why: The ocean connects us all, it sustains life on earth and is an invaluable resource. The ongoing marine plastic crisis, however, is putting this all at risk by polluting our waters, ruining our beaches and infiltrating our ecosystems. Evidence: Surfdome X #2minutebeachclean have worked together with local surfer Monica Santos through a creative project to highlight how plastic is destroying our beaches and oceans. Taking her first hand account on the marine plastic pollution she witnesses on a daily basis. Solution: The aim of the video collaboration was to provide a visual representation of how plastic is infiltrating our waters and to further cement both parties' stance on combating the issue. We can all take 2 minutes to pick up some litter, but the real question is do we need to use that plastic in the first place?

Working with a charity partner; 2 Minute Beach Clean I had the opportunity to highlight the marine plastic crisis we are all facing through the eyes of a local Portuguese surfer. I took this project from start to finish, leading on all creative output & direction on location and during post.

Surfdome marketing seasonal campaign.

Being a pure play e-commerce business, Surfdome is fortunate to work with some big brands allowing access to the latest product offerings. Rather than use the branded assets that are supplied with product releases it was decided to inject some Surfdome brand uniqueness and individuality into the marketing campaign.

Box Fresh was born - an evergreen concept that was modern, young and on trend. All completed in-house.

Key Visuals adaptable for different riders in the Nordic Markets

Live what you burn for.
To coincide with the release of 5' ‘webisodes’ featuring the Olympic riders Stale Sandbech & Sven Thorgren taking on new adventures in unfamiliar parts of the world, a branded activation tool kit with supporting brand voice architecture, key visuals and POS was developed for the Nordic markets.

The brief: Bring to market the essence of passion and authenticity as seen in the 5 ‘webispodes’ across point of sale, with supporting brand voice architecture & tool kits specifically targeted for the Nordic markets. The Response: Key Visual & POS: Two Olympic snowboarders known the world over are the faces of the campaign. Using the heritage of Stale and Sven heralding from Norway & Sweden respectively, a key visual is developed to allow for interchangeable images to be housed when different markets require specific images.Building on the country origins of each rider, small touches in the shape of maps, compass’ and colours are held within the visual to directly attached to each market. The Point of Sale devices such as crate holders, fridge price strips and cash toppers each use the interchangeable key visual while showing the product in a clear and commanding position.

Brand Voice Architecture (BVA) Tool Kit:A 25 page book and online document was built using key moments from the “Trail Blazers” adventure. Highlighting the essence of burn Energy Drink & what it stands for; a informative and visual book was brought to life. This BVA was very important to allow for communication in different markets to be unique whilst still being part of one collective branded campaign.

This book was provided to all major suppliers of burn Energy Drink to offer a better insight in to the brands ethos, helping the brand really connect on a b2b level.

Drink can Point of Sale for Sweden and Norway. Counter Top, Shelf Strip & Floor Case.

Photoshoot and post production.

The Problem: A noisy and competitive fast fashion marketplace required a creative that was modern, unique and direct. The Solution: A photoshoot concept that harnessed the ‘Black Friday’ trend that displayed products in a simple, attractive and sharp visualisation. Bold typographical use to grab attention and help deliver information.

The Brief: Engage with the Surfdome audience in a relevant and credible way for the Spring / Summer campaign. The audience is made up of ‘Participants’ and ‘Non-Participants’, meaning the creative execution across photography and videography needs to be representative and on trend for the ‘Pure Play’ E-commerce business. The Solution: Morocco, a travel destination that caters for Surfer and Sun Seeker. The concept of the shoot was to capture a group friends on an adventure, taking part in activities that is representative of the Surfdome customer.Travelling with most desirable, on trend clothing, hardware and accessories a creative bank of photography was captured to execute creative across all channels such as CRM, Google Display Network, Digital Banners and more.

To launch the seasonal campaign ‘The Summer Edit’ content video was produced as well as 20 x 15 second edits released during the summer season depicting categories of clothing, accessories or hardware.

2013, 2014 & 2015 Full event executions.

The Brief: Devise, concept, plan & roll out all communications for Boardmasters Festival including post event round ups and content.As well as managing all print and environment design, the brief includes executing the digital aspect of a festival ticket purchase journey. The Solution: This wide ranging live event project that covered every aspect of creative. ATL & BTL campaigns, festival space environment design, way-finding, print & digital design & much, much more was all necessary to allow for yearly concept to execution to take place.

To manage this yearly process well, it required a lot of organisation internally and externally, communicating with relevant parties to understand the limitations of delivery as this project had the beauty of creative freedom. A strategic plan was implemented to evaluate all necessary touch points.The most interesting evolution of the festival was it’s physical size and how this needed to be interpreted each year. This was managed by providing more content in the correct places such as online, providing a deeper, longer journey or simple things such as site maps and directional material. Finally to give a 360 experience to the ticket holder, experiential activations took place on the festival site. Working closely with these brands, these activations were implemented into the festival to feel at home and be non intrusive providing a seamless experience for the customer while offering unique brand exposure.

50,000 views and counting…

Responsive, mobile first website with a UX/UI dedicated for ticket purchase & festival information

Festival merchandise on sale in a hand built retail area. 

Illustrated 'Fun Map'

Davidoff Cool Water brand activation

For the adventurers.
Experiences are worth more than any material item, but these items are key to allow the experiences to take place. Your next adventure is waiting…

A project managed from start to end working closely with a professional photography studio. The Problem: How to show the customer a wide range of apparel and accessories from different brand. The Solution: A flay lay studio shoot compromising of multiple branded products anchored with key messaging. Products are laid on top of Ordinance Survey maps to visually represent adventure and exploration, invoking emotions to “Just Go'“ and escape to the great outdoors.

The Brief: Display the wide range of gifting items available while also staying true to the brands ethics: Sustainability at its core powered by the love of the Ocean and Mountains. The Solution: Unique and responsible creative delivered with strong and bold copy that straddles the need of converting sales while still being different in the market place.
Desert Island Gifts - The must-have gifts for the board sport lover. The animated creative, shot in a studio and post produced in-house utilises plastic free wrapping with fun and subtle nods towards Christmas, Travel and Gifting. Delivered across online, CRM and paid advertising. The creative was evergreen and was used for 2017, 2018 & 2019.

The Brief: Two parts. Part one: Following an existing tool kit to provide promotional material for traditional out of home adverts & invitations.

Part Two: Create a concept for a press release spoof for Dr. Who that will gain organic circulation across red tops.

The Solution: Part One: Working with the BBC Worldwide team to produce live event creative, following the supplied tool kit passing rigorous sign off process with the Worldwide team.

Part Two: The PR piece, orientated around a spoof of The Beetles’ Sgt Pepper Iconic album artwork. A clever and recognisable way to showcase all the main characters and faces of the timeless show.This creative required a relentless but rewarding amount of photoshop work with it’s final destination being featured in all the UK’s major tabloids.

The Brief: Communicate all the museums available on the 2FOR1 offer scheme to be displayed on stations across the South West, UK. The Solution: See more by train.

Highlighting the '2FOR1' museum offers available from Nation Rail, the advert displays all the iconic art, sculptures and other works of art available to view at these destinations along with the identities of each museum for maximum impact.

As the entry is only available by train journey, the words ‘See more by train’ become a perfect accompanying creative copy to hammer home to need for train travel to give access to these offers.